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Archive for 2009

Blu-ray reviews – more like a QC!!

Tuesday, September 15th, 2009

Are on-line reviews of Blu-ray discs really reviews or just another level of QC?

With Blu-ray the expectations of home cinema enthusiasts have been raised and on-line reviewers are becoming more and more eagle eyed and knowledgeable about the format and passionate about the titles they are reviewing.

For the real enthusiast, the purchase of a Blu-ray disc could be the fourth time they have purchased a title.  Blu-ray was preceded by VHS, Laserdisc and DVD with each new format promising the best picture and sound quality.

Sometimes, people’s expectations are unrealistic, but in most instances there is no reason why a properly mastered title should not equal the cinema experience in your home.

With the advent of DVD & Blu-ray review websites and forums, titles being released today are given almost an additional QC by the reviewer.

These things are regularly picked up in the reviews:

  • The presence of film grain and the director’s intent
  • DNR (Digital Noise Reduction), EE (Edge Enhancement) and the battle to educate the “Playstation 3″ generation that films in high definition shouldn’t always look like High Definition Sport shot on Video.
  • The use of screen grabs to highlight issues and whether the saving of the image to a ‘lossy’ format like JPEG skews the validity of the image.
  • The use of screen grabs in general to highlight an issue which may or may not occur for just 1/24th of a second.

If you work in Video Compression for a living, you may wish to avoid the following websites as they pick your precious work to pieces!!

The AV Science Forum – Blu-ray Software:
http://www.avsforum.com/avs-vb/forumdisplay.php?f=150

Michael Mackenzie’s Land of Whimsy:
http://www.landofwhimsy.com/archives/bd-impressions/

Retail Blu-ray prices fall by 40% in six months

Monday, September 7th, 2009

In 2009, Blu-ray title prices have declined rapidly and the pricing gap is narrowing, according to Futuresource Consulting’s price tracking service. The service shows that in February the average Blu-ray price for new release movies in the UK was £27.29. By the beginning of August this had dropped to £16.74 – a sizeable decline of 40%.

Catalogue pricing has also fallen, but not by such a significant amount. From an average price of £16.87 in February, this dropped to £14.25 in August, representing a decline of 15%. When looking at the average catalogue price across the three largest etailers, (Amazon, Play and HMV), the price drop is far more significant, with the average catalogue price hitting £11.22.

Back in Q4 2008, both in the USA and the UK the premium for purchasing a new release title on Blu-ray compared to DVD was between 30% and 80%. However, for catalogue BD titles this premium was considerably higher, and in some instances was as much as 300%. Although it has never been disputed that consumers will pay more for Blu-ray, the premium in the market in 2008 was clearly not sustainable.

“Pricing is becoming an increasing area of focus for Blu-ray,” says Alison Casey, Head of Global Content at Futuresource Consulting. “Although a number of new BD releases are beginning to achieve healthy sales volumes, catalogue titles continue to disappoint. The retail price of Blu-ray titles, particularly when compared to DVD, is a key factor in holding back sales. Research shows that Blu-ray player owners are making a value judgement call when deciding whether or not to pay the Blu-ray premium; often continuing to buy some titles in standard definition.”

With more than 1,100 BD titles to choose from, combined with growing retail support and increased promotional activity, the rise of Blu-ray will help to offset declining sales of standard DVD product. European sales of BD movie titles are expected to top 31m by the end of 2009 – a more than three-fold increase on the 9m sales recorded in 2008. By 2012, around 35 percent of Western European video disc retail sale volumes will be Blu-ray (the US figure will be 50 percent).

Focusing on the UK, this year Futuresource expects both BD player and BD disc sales to more than treble. UK disc sales could hit 12 million given the strong release schedule for Q4.

On the hardware side, Futuresource’s quarterly BD hardware tracker shows European BD player sales, excluding PS3, are running at close to 300 percent up on the equivalent period last year.

The analysts expect to see players at or below €100 by the Christmas selling season. They reckon BD players will approach impulse purchase level very soon and at these levels people will be increasingly tempted to replace DVD players with the newer format. They expect that over 20% of European homes will be BD enabled by the end of 2011.

Source DVD intelligence – reproduced with permission

UK Blu-ray disc sales up as DVD market falls 9.5%

Thursday, July 30th, 2009

Blu-ray Disc sales continue to rise according to the British Video Association, despite the recession biting the sector as a whole in the first half of the year.

DVD sales are down a steep 9.5% year-on-year bringing the total number of discs sold in 2009 to 100 million. The BVA argues this fall is partly the result of consumers upgrading to Blu-ray.

More than 3.1 million Blu-ray Discs have sold in 2009 to date, a rise of 231% on the same period last year. There are now almost 1500 Blu-ray releases.

The outlook for the second half of the year is more promising, the BVA reckons. Its 2009 Yearbook shows that 30% of all sales take place in the last two months of the year and some of this year’s big pre-Christmas releases including ‘Bruno’ (Universal Pictures), ‘Harry Potter And The Half-Blood Prince’ (Warner Home Video), ‘Ice Age 3′ (20th Century Fox Home Entertainment), ‘Terminator: Salvation’ (Sony Pictures Home Entertainment), ‘Tinker Bell’ (Walt Disney Studios Home Entertainment) and ‘Transformers: Revenge of the Fallen’ (Paramount Home Entertainment) are expected to perform extremely well on DVD and Blu-ray.

The BVA points to industry research conducted at the end of last year by TNS, indicating that, while 72% of consumers felt that they would have significantly less disposable income in 2009, with 31% strongly agreeing, most respondents (98%) said they would be actively seeking out promotions and offers.

Source - DVD Intelligence – reproduced with permission

How to make a handy CD /DVD case out of paper!

Thursday, July 30th, 2009

We will give an award to anyone sending in their master or artwork in one of these things!!

What a good idea!

Click here for the link

Lowered AACS fees cut the price of Blu-ray

Thursday, July 23rd, 2009

Independent publishers and replicators, especially in Europe, will be breathing easier at the announcement by the AACS organisation that it has significantly reduced its license fees. It will cutting the cost of publishing on Blu-ray Discs by up to 75%.

The most significant savings are for low volume and first-time publishers. For example, the AACS costs for a first-time Blu-ray Disc publisher, say, for a run of 2,000 titles, has dropped from $4,300 to just $1,000 – a saving of over 75%.

For an existing BD publisher, the AACS fees have dropped from $1,300 to $500. “That’s over 60% off the cost of your clients getting their BD content on disc,” says Sonic who broke the news.

AACS has made the license fee payable in annual $500 increments instead of requiring $3,000 at the time of signing the Content Provider Agreement, and the agreement can be terminated at anytime. “This one change makes it possible for first-time and low volume content holders to get going with BD with a much lower start-up investment and at affordable per title costs,” comments Sonic.

(Source DVD intelligence – reproduced with permission)

In the City of Sylvia – 9-10!

Wednesday, July 15th, 2009

We authored the DVD for ‘In the City of Sylvia’ and it scored 9-10 in a review by dvdtimes.co.uk

Some questions and answers from the author:

What’s it about?

‘As it says in the review:
There is no need to think too deeply about what In The City Of Sylvia is all about – the film just asks you to observe and allows you all the space you need to enter into and inhabit the world it creates with remarkable simplicity and precision, a world that is much more easily recognisable than the contrived dramas you will usually see manufactured in a film.

I couldn’t say it better than that!!

Anything special about the project?

‘It was an ease to encode from tape because it was shot so well, there was nothing that we had to be careful with or re-encode, it was great!’

Any extras or bonus features?

‘It has loads of loads of extras including interviews with the Director, Lead actor and the Cinematographer, some sketches, the trailer and a stills gallery with 40 skills – which you should look at as it took us a while to create!!’


Check out the review by following this link:

How much CAN you fit on a DVD?

Friday, June 26th, 2009

A common question that clients always ask is “How much footage can I fit on a DVD?”. The glib answer is “As much as you want”, but it’s always good to try and back this up with some cold hard facts.

Often you will find on the packaging of blank media a duration of some sort. This is partly a throwback to the days of CD-Rs where the duration given was in fact how much Audio you could record to the disc. Audio has a fixed data rate and so there was always a direct relationship between the size of the disc (650Mb, 700Mb) and the amount of CD Audio you store (74 minutes, 80 minutes). With DVD VIDEO the data rate is variable and so when a blank DVD suggests a running time, this is usually based on a generic “quality” setting on set-top DVD Recorders – EP, SP, LP, HQ, SHQ etc. which are consumer speak for average data rates.

In actual fact, the easiest way to look at a DVD (or any kind of media) is as a ‘bit bucket’ – an object which can hold a certain amount of bits of Data. You have a certain amount of information you want to include on the disc and so you have to do a bit budget. It’s not different from doing any sort of budget.

There are probably lots of different ways to calculate a bit budget for a project, but the following was the way I was originally taught, using figures I was originally told. At some point, someone probably read them in either DVD Demystified or some other user guide…

A single-sided, single layer DVD (also known as a DVD-5) contains 36,096 Megabits of space (taking into account a little bit of headroom). Note that the value is Megabits not Megabytes. We use this measurement as we wish to calculate how many Megabits per second we have to describe our video.

A single-sided, dual layered DVD (DVD-9) contains 65,280 Megabits of space.

The first thing we need to do is add up the durations of all our footage (If you’ve only got a couple of moving menus, we ignore these as we’ll be rounding down figures for safety). Next, we need to convert this duration into seconds.

Let’s say we have 2 hours of footage to go on a DVD-5.

1. 120 minutes x 60 seconds = 7200 seconds of content.

Our audio is at a constant rate, so for example if we have 1 Dolby Digital audio track at 224Kbps:

2. 0.224 Megabits per second multiplied by 7200 seconds = 1612.8 Megabits just for the Audio.
3. 36096 Megabits minus 1612.8 Megabits = 34483.2 Megabits left over for our Video.
4. 34483.2 Megabits divided by 7200 seconds = 4.7893 Megabits per second.

So our average bit rate for our Video should be 4.7Mbps. If we were doing a CBR (Constant Bit Rate) encode that would be it, but you should get far better quality if you do a VBR (Variable Bit Rate) encode, which means that as long as the average across the length of the footage is 4.7Mbps, the encoder can go higher when it needs to compress really tricky video, it then needs to go lower at the easy bits to make savings in the budget.

For a VBR encode, you need to be able to tell your encoder what it’s peak or maximum bit rate is. The DVD VIDEO specification says that your combined Video and Audio cannot go any higher than 9.8Mbps, in which case your maximum Video bit rate would be 9.8Mbps minus your audio (0.224 Mbps) giving you 9.576Mbps for this example. Personally, I would never go above 9Mbps, and on a lot of titles will set my maximum to 8.5Mbps. The fact of the matter is you don’t know what kind of player you will be playing your disc back on, and some cheaper / older players might struggle if you max out your video encoding. Far better to have a safety margin than an issue with a title, because quoting the specification will fall on deaf ears at that point…

Remember that the data rate of your audio will vary depending on how many audio tracks you include, and what type of audio they produce. A number of encoders produce PCM audio by default which in an uncompressed state can take the best part of 1.7Mbps of space. Had we used PCM audio on the above job we would have given you an average video bit rate of 3.3Mbps.

Getting your CD recognised on-line

Friday, June 26th, 2009

Please follow the instructions below to add track names to the CD database.

Insert CD in to iTunes
Right click on to the first track and select info.

This will then give you the possibility to fill in the track details. Please
repeat this for each individual track.

Once you are happy with your track labelling, select from the tool bar
“Advance” and then select submit CD Track names.

And thats it! Please give iTunes about 24h to add the data to their
database.

The system identifies the CD based on the length and order of the tracks.
This means if one song is ripped of the disc it will no longer recognise
that song from its database.

You know you’re passionate about DVDs when…

Friday, June 26th, 2009

Ok, as we might have mentioned, we are big fans of DVD.

So, the question is, how much of a fan are you? Take this test to find out….

1. You’d rather not lend DVDs to friends or colleague/ Even when you do, you never lend it in it’s original packaging.

2. You check out photos of people’s DVD collections online.

3. You’ve catalogued your DVD collection.

4. You’ve swapped out all of your Warner Bros titles into normal DVD cases because of your rational hatred for “snappers”.

5. No ordinary DVD will do, it has to be an Amaray branded DVD case – ying / yang release hub all the way!

6. When you pick up a DVD in the shops, you check to see if the first run had a coloured DVD case.

7. In a land of multi-region DVD Players, you check out DVDCompare.net before making a purchase.

8. If all versions are the same, you look out the one with the best packaging. Is there a steelbook version available somewhere?

9. You own one or more of the 20th Century Fox ‘head’ collections

10. If you do not like the official DVD cover artwork, you will look out alternatives – has bunnydojo done a version?

Picture Quality vs Bit Rate.

Friday, June 26th, 2009

So, in my previous article I spoke about how to calculate the bit rate for Video and Audio to get the most out of the space afforded to you on your single or dual layered DVD.

But what exactly does this data rate equate to in terms of picture quality?

The first thing to remember is that no matter what bit rate you give your footage, it will never look better than the source – the saying goes “garbage in, garbage out”, although sometimes more colourful terms are used. If you have shot your footage on a low quality camcorder, or worse VHS, then it doesn’t matter if you give it 9Mbps on a dual layered disc, it’s never going to look as something shot on a professional tape format or, better still, film. Ultimately, the best you can hope to achieve is an encode that is “transparent to master”.

The main strength in MPEG-2 compression for DVD comes from it’s use of Interpicture Compression, that is the differences between each picture. Because of the way MPEG-2 compression works, only every 12th or 15th picture is stored as an entire image. For the remaining pictures, only the differences between each image are stored.

In MPEG terms, you have what is known as a GOP or Group of Pictures:

I B B P B B P B B P B B P B B

The ‘I’ Frame is your only ‘whole’ picture of information, and provides your random access points (chapters etc). The remaining frames only contain information about the pixels that have changed.

The ‘P’ Frame is a ‘predicted’ picture, based on information from previous I and P frames.

The ‘B’ Frame is a ‘bi-directionally predicted’ picture, based on past and future frames.

Without going into too much detail, the ease of encoding your footage is down to the content – if there is a lot of fast or erratic motion – fire, water, smoke, hand held footage etc – then it is harder to compress as the changes between each picture are so much bigger and less predictable. If your footage is ’slower’ and ‘more sedate’ such as talking heads and landscapes then the changes between each frame are far less, and more predictable and so are easier to compress.

Taking this into account, if you have a low bit rate, then you are more likely to see ‘compression artifacts’ is hard to compress footage.

So, when you look at your footage and you look at your bit rate, think to yourself:

• Talking heads, not much motion at 4-5+ Mbps – I should be ok.
• Lots of fast moving action at 4-5 Mbps – That could look compresed.
• Lost of fast moving action at 6-7+Mbps – I should be ok.
• Anything less than 4Mbps – I might be trying to get too much on my DVD…

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