HD-DVD for Halo 3 Launch

Billed as the most significant game launch of the year… Halo 3 for Microsoft Xbox 360. For months Halo 3 has been shrouded in mystery and secrecy. Industry and gamers alike have been waiting in anticipation for, what some are calling, the ‘game of the decade’.

Working with Chrome Digital, a division of McCann Erickson London, 24-7DVD created the HD-DVD’s for the simultaneous European launch. This involved high-speed, high-quality work carried out with complete confidentiality.

John Perez of Chrome, commenting on the work, said ‘we have worked with 24-7 before. For the Halo 3 launch we needed a very quick turnaround together with water-tight security. With projects of this magnitude we need to know we are in safe hands. 24-7 continue to deliver the results we need.’ 24-7 are thrilled to be able to help deliver HD-DVD for the Halo 3 launch.

24-7 Work With The British Film Institute To Put On HD Installation

Monday September 17th 2007
24-7 DVD were commissioned by the BFI to encode into HD the work of Mark Lewis. Presented with a specification of the highest standard and a very tight deadline, 24-7 worked closely with the BFI to create both Blu Ray Discs and also HD Quicktime files.

The exhibition at BFI Southbank - Lewis' first solo show in London - includes three recent films shot in 35mm and transferred to High Definition. The exhibition includes Downtown: Tilt, Zoom, Pan, 2005 and Isosceles, 2007, a work recently shot in Smithfield, London and premiering at BFI Southbank. Admission to the BFI Southbank Gallery is free!

At last - DVD Copy Protection You Can Rely On!

In recent years, DVD disc copy protection technologies have fallen by the wayside with developments in DVD “ripping” software and the continual cat and mouse game of hackers and developer. At best, current copy protection offers feeble protection against existing DVD ripping tools on longer-run replicated DVD discs. 24-7’s new process takes a unique approach, offering content owners and creators a two-pronged defence against illegal disc duplication through:

1. Studio approved digital watermarking
2. 24-7DVD’s copy protection process

The hidden watermark is highly resistant to compression, de-compression, re-compression and format conversion.

In essence, the 24-7 process process works by taking client content and encoding and invisibly watermarking the video which is then traceable if content is found to be used by an unauthorised source e.g. on an unlicensed website.

This passive copy protection process uses an adjustable patent pending algorithm to modify the DVDs data structure so that copy attacks are denied, but the play back process is completely unharmed.

The process has been externally tested at Intellikey Labs, USA and PMTC Belgium, confirming that the technology provides reliable levels of protection with full playability on DVD player and computers.

24-7s new service is aimed at the low-run duplication market and is ideal for ‘content ahead of release’ schedules, check-discs, Press and PR screeners, sensitive financial information etc.

“I’m delighted in announcing this first for 24-7DVD,” says Symon Roue, Managing Director of 24-7DVD. “Since CSS was broken in 1999, this is the first DVD copy protection software that provides a decent level of protection against mass market ripping programs . Studios, broadcasters and corporate communication clients are becoming increasingly concerned about the security of their content ending up on video file sharing websites, this new technology secures both the digital ripping process from a DVD and provides analogue protection should the video be dubbed without permission.